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Marketing Your Home


Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty, showcasing all the elements of an extraordinary life. This large format magazine engages readers with sophisticated content related to art, design and extraordinary properties.



Sotheby’s Preferred showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty listings. The magazine is sent to 12,000 of the highest-spending premier clients of Sotheby’s Auction internationally.



Our high quality, printed property brochures emphasize the lifestyle benefits and important features of your home with high-resolution photos, owner quotes, a floor plan, etc. We know that buyers are often looking at several homes in a short period of time; our unique brochure will elevate your home above the competition.



Our marketing strategy is all about making impressions, locally and globally. We understand the importance of local advertising, so you’ll often find our team and listings featured in Rye Magazine, Homes & Land of the Seacoast, etc. And Sotheby’s International Realty provides unique worldwide advertising opportunities for additional exposure to qualified buyers; two of our regional favorites are RESIDE Northeast and Boston-based Gibson SIR’s The Collection.



Tate & Foss Sotheby’s International Realty’s Market Watch report offers a robust analysis of Seacoast micro markets categorized by Geography and Lifestyle, with notable Trends and Significant Sales highlighted. The Mid-Year and Year-in-Review issues offer year-over-year comparisons with statistics.



Our website offers a fully immersive, Seacoast real estate experience. All of our listings have large, high-resolution photos and robust detail pages with the option to add HD property videos, 3D virtual tours and floor plans. Unique to our site and blog is an emphasis on lifestyle content (hence, our vanity URL LivetheSeacoast.com!). Visitors have the ability to search for properties using lifestyle criteria, such as waterfront, golf, historic, equestrian, etc.



Sotheby’s International Realty is also nurturing a highly engaged group of real estate intenders and influencers around the world with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and the SIR Extraordinary Living Blog. Facebook, the largest social network worldwide with 1.7 Billion+ users, is the top referring source of traffic to sothebysrealty.com.



Tate & Foss Sotheby’s International Realty’s social media channels are all about connecting people and cultivating relationships. We use them to share unique content, such as our listings and Seacoast lifestyles, with our loyal followers. It’s part of our online marketing strategy to drive real estate ‘intenders’ and ‘influencers’ to our website and generate more exposure for your property.



Nearly 100% of buyers rank photography as the most important feature on a real estate website. The hallmark of our success in marketing your home is our ability to create an extraordinary online real estate experience utilizing the highest quality professional photography and online technology available today.



When you walk into our office, you’ll find eGallery prominently displayed. It’s a real time, dynamic property slideshow of our listings and others within the Sotheby’s International Realty network. In fact, you’ll see eGallery screens in most Sotheby’s International Realty and Sotheby’s Auction House locations around the world. It’s another unique marketing tool designed to provide maximum exposure and global reach for your property.



Home buyers are engaging with video in every element of their online experience on websites, social media and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience and remains the cornerstone of the content strategy for our websites. Our listing videos are also featured on our YouTube channel.



With more buyers previewing properties online, we offer 3D Virtual Tours to differentiate your property from the competition. The tour offers true immersion into your home, allowing buyers to visualize the layout and navigate as though they are walking through the living space. The experience establishes a greater emotional connection and appreciation for your property.



Sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full-screen HD videos, photography and 3D Tours. Once a home is on sothebysrealty.com, it will be exclusively marketed on more than 100 network websites around the world.



We position your property in its finest light to showcase its true value with branded email marketing. The lifestyle your home offers is just as important as the property itself, and we strive to convey that in our campaigns. Our attention to detail and innovative strategies have been instrumental to our success. Our large network of contacts includes Seacoast brokers, SIR New England colleagues and our clients.



The Sotheby’s International Realty brand partners with and distributes our listings to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive consumers back to the rich content on sothebysrealty.com. The brand provides a property report with statistics for each partner site to effectively illustrate the activity a property receives online.



The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 70 countries and territories. Use GPS to locate your next home and learn about the local lifestyle amenities, including local restaurants, golf courses and resorts. With an ever-increasing amount of home searches performed from a mobile device, it is vital to have a best-in-class app for today’s buyers.



Apple TV is found in 24 million homes and with our innovative app, families can share the experience of discovering Sotheby’s International Realty brand properties from the comfort of home. Apple TV allows us to present our curated HD videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and save their favorite properties.



Our network offers unparalleled exposure to qualified Buyers beyond the Seacoast. The greater Boston area is our #1 referral source and a Top 10 U.S. market for relocation and vacation homes. Our team has a solid relationship with our SIR colleagues throughout the greater Boston area and in other key ‘feeder’ markets such as Connecticut, New York, New Jersey, Florida and California.



As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, an esteemed name in the world of exclusive items. The auction house hosts many events every year, where SIR associates are able to meet colleagues and forge connections with auction house clientele.

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